Inflection. Test cases define goals and specifics, mobilize stakeholders, and result in “go or no-go” decisions.
Prototype. Proof-of-concept models confirm test cases and lead to a build out of tangible business uses and execution plans.
Incubation. Minimally viable products (MVPs) test market interest and help the company prepare to scale.
Scale and Industrialize. Processes, technology, and people are put in place to expand the offering.
Operate and Improve. Offerings and models are refined and enhanced based on performance data.